It's Material
Denise LeDuc Froemming, CPA, CAE, MBA, President & CEO of CalCPA and CalCPA Education Foundation covers key issues and trends impacting the profession and CalCPA—as well as personal insights.
November 2024
Keep on Giving
As the giving season kicks into gear, CPAs are at the heart of this movement, whether they’re giving themselves or providing the financial know-how to help others make an impact.
Missed one? Read through past articles.
October 2024
Outside the Box
To survive and thrive in today’s dynamic environment, CPAs need to think beyond their comfort zones and embrace innovation and creativity to increase their value.
September 2024
An Eye on the Future
There’s been a lot of movement lately on the “P” word related to the future of accounting—pipeline—and we can expect further movement this month.
August 2024
A Balanced (Life) Ledger
CPAs juggle lots of responsibilities, whether for their clients or companies, families and communities. And sometimes getting lost in all that juggling is prioritizing our well-being as a life well-lived—a sense of purpose and meaning. After all, a balanced ledger isn’t just for your clients—it’s for you too.
July 2024
Once Upon a Time
Sure, your skills, knowledge and expertise are important in what you do—and to some extent speak to who you are. But even greater to your story are the twists and turns, the ups and downs, and the impact others have had in your life. Those are the things that makes you, well, you.
June 2024
Eye on AI
From personalized shopping experiences to your next binge-worthy TV show recommendations to virtual personal assistants like Siri and Alexa, there’s really no escaping AI.
May 2024
Belonging
Diversity, equity, inclusion and belonging are pivotal pillars in today’s corporate landscape and for CalCPA, these values are central to our mission and crucial to attracting a diverse range of individuals to a CPA or finance career that will enrich and strengthen the profession.