From personalized shopping experiences to your next binge-worthy TV show recommendations to virtual personal assistants like Siri and Alexa, there’s really no escaping AI.

While many of our interactions with AI have revolved around experiences outside the office, the technology is quickly being absorbed in the workplace. Even for CPA firms. And that’s a good thing as we show clients, other businesses and future CPAs that this profession is on the cutting-edge and not afraid of change.

A recent survey from Moss Adams found that 69 percent of accountants said AI benefits the profession—and, rejecting the narrative that some might be hearing, 64 percent said they don’t believe AI will eliminate their jobs.

In today’s fast-paced digital landscape, it’s imperative the accounting profession adapt and harness the power of AI to streamline processes, enhance accuracy and provide valuable insights to clients like never before. From automating repetitive tasks to uncovering hidden patterns in data, AI is revolutionizing every aspect of the accounting profession and can mean CPA spend less time on data entry and more time on strategic analysis and decision-making for the clients and business.

So, where does AI fit into accounting? The possibilities, as they say, are endless.

AI is revolutionizing financial analysis and forecasting by analyzing large amounts of data and spotting patterns. In the audit world, where the typical delivery of the audit was document-checklist driven, AI has allowed for the audit to be delivered more efficiently and effectively. And AI-powered tax software can help CPAs stay up to date—or at least as up to date as possible—on the latest changes in tax law and identify potential tax-saving opportunities for their clients.

Of course, like with any change, there are challenges. Integrating AI into accounting practices requires careful planning and the investment of finances and time to ensure team members have the necessary skills and expertise to effectively leverage the tools and technologies. And there are security concerns, like any technology.

This is just the tip of the AI iceberg and if you are hungry for more—whether you’re just stepping into AI or have started incorporating the technology already—I encourage you to attend our Technology for Accountants Conference on June 12.

You’ll gain tech updates and valuable insights on determining the best technology choices for you and how do you keep up with it all; and guidance that will help you decide which technologies will affect your business and which will give you a competitive edge.

For CPAs willing to embrace these challenges, pursue the opportunities and incorporate this technology, the future is full of exciting possibilities.